Your Partners in Financial Wellness

Built for Everyday Employees

BrightDime was created for all employees - the people who work hard, care for their families, and often carry the quiet weight of financial stress.

Closing the Access Gap

In 2014, our founder recognized something the financial industry had overlooked: most people don’t need more complicated tools. They need someone they can trust. They need a coach.

For years, personal financial experts were available only to high-net-worth clients. Everyday workers, those living paycheck to paycheck or juggling competing priorities, were left to figure it out alone.
BrightDime exists to change that.

Coaching at the Core

We built our platform on the belief that coaching is the true driver of real financial change. Tools help, but coaching transforms. It offers confidence, clarity, and nonjudgmental support exactly when people need it most.

Real Guidance for Real Lives

Our financial coaches listen, ask thoughtful questions, and guide employees toward choices that fit their actual lives,  not generic advice or canned responses. For many, it’s the first time they’ve had someone in their corner helping them navigate budgeting, debt, savings, and planning for the unexpected.

Trusted by Leading Organizations

Over the last decade, we’ve grown into a diverse team in Charlotte, NC, united by one mission: bringing high-quality financial coaching to the people who need it most. Today, BrightDime partners with organizations of all sizes - from small teams to companies with tens of thousands of employees. Industry leaders like Vitality, Benefitfocus, UBA, and LifeBalance trust us as their financial wellness partner.